Karishma Dotia

Hello, I am
Karishma Dotia

A Designer, Researcher, and Artist with 6+ years of experience, passionate about working in the social impact space.

My approach involves using human-centered design blended with behavioral science to execute research, product design, service design, and behavior change projects.

When not on field researching and designing, I practice pottery, paint, write, go traveling, obsesses over fitness, read, and mentor design students.

Learn more about my journey

PAST DESIGN AND RESEARCH PROJECTS

CREATIVE BLOGS

Design and Research Projects

Selected Projects

Mixed Methods Research | Full-time Role

Impact Evaluation: How does daily market information delivered from a Whatsapp based AI-chatbot impact farmer’s crop selling decisions?

Behavioral Research and Design | Client Project

Co-designing behavioral interventions with new mothers and service providers to increase adherence to Iron and Folic Acid Supplements.

Service Design | Mixed Methods Research | Full-time Role

Human-Centered Design approach to understand pain points and motivations for various stakeholders in the crop quality inspection service to improve the value offerings.

Mixed Methods Research | Strategy | Client Project

A social listening project to identify opportunities for creating a unique market positioning for a leading mobile operating system (OS).

UI / UX | Mixed Methods Research | Full-time Role

End to end design and usability testing with various users and stakeholders for a suite of digital products for farmers, traders, and agri-communities.

Mixed Methods Behavioral Research | Client Project

Behavioral Study on how consumers seek troubleshooting support for their devices and services using third party online content.

Qualitative Research | Client Project

Exploratory research for a global health services company on ways to reduce preterm pregnancies in vulnerable populations

Qualitative Research | Client Project

Foundational research for a leading social media platform on how caregivers offer support and supervision to their teens while using technology.

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Words From People I’ve Worked With

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“I’ve had the pleasure of working closely with Karishma during her time at Fractal, and she is someone I deeply value as a collaborator and partner. She brings a rare balance of structure, empathy, and clarity to everything she does. Karishma has a strong ability to bring people together, align stakeholders, and keep teams moving forward with purpose. Her communication is thoughtful and clear, which creates trust and makes collaboration seamless especially in fast‑moving or ambiguous situations. Karishma consistently applies a behavioral science lens, thoughtfully considering user motivations, decision‑making patterns, and team dynamics, which adds depth and intentionality to both the process and the solutions."

Jinal Doshi, Strategic Design Lead

Say Hi, Don't Be Shy!

LinkedIn: https://www.linkedin.com/in/kdotia/

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Copyrights @ 2026 Karishma Dotia and respective clients, partners, and organizations