Hello, I am
A designer and researcher with an entrepreneurial mindset. I leverage human-centered approach into designing physical and digital products, services, and experiences.
Improving the value offering of Gramhal's service model by using immersive research and user feedback studies.
Worked closely with the founding team at this agri-tech startup where we focussed on empowering farmers with tech and data.
List App - a hyperlocal information and networking platform – so that farmers don’t have to distress sell their produce.
Managed the end to end product development cycle of List App, designed the UI/UX, and conducted usability tests.
Increasing user engagement with mandi review system for farmers and mandi staff on Bolbhav - an AI based chatbot of Gramhal.
Led the ideation and UI/UX of the mandi review system. This feature was designed to help increase peer to peer engagement and steer towards product led growth.
Branding, Website Design, and Website construction for Shila and Style - a business in luxury range precious and semi-precious stone slabs..
Using qualitative research and user testings we designed a website with user friendly interface and a luxury brand experience.
More Case Studies Coming Soon!
Gramhal's Impact Report 2022
Led the impact study with 1000 Bolbhav users. Managed a team of 9 researchers to conduct qualitative interviews, surveys, and focussed group discussions to gather data.
This report gave the organisation a significant push in receiving funding in the following months.
Mandi Price Web App