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Impact Evaluation: How does daily market information delivered from a Whatsapp based AI-chatbot, impact farmer’s crop selling?
Quick Overview | Mixed Methods Research Project
Led the monitoring and impact evaluation study to help the organization build an impact report to show progress and build directions for further funding opportunities
Organization:
Gramhal
Location:
Madhya Pradesh, India
Timeline:
February - May 2022
Role:
Lead Researcher, managed a team of 9 researchers
Methods
Used:
> Impact Mapping using the frameworks of Theory of Change
> One on one interviews and focussed group discussions with a mix of users and non-users of the product for qualitative insights and building a survey tool
> Phone surveys with 1000 users for quantitative insights
> Strategy roadmap for prioritizing next steps for product development based on research learnings.
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