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Service Design approach to understand the pain points and motivations for various users and stakeholders in Gramhal’s service model of crop quality inspection.
Quick Overview | Design Research Project | Human- Centered Design
Human-centered design approach on the project led to important pivots in the start-up's model, transforming from physical doorstep service catering to 200 users to a digital platform based service eventually scaling to 200,000+ users.
Organization:
Gramhal
Location:
Madhya Pradesh, India (hybrid)
August 2020 - February 2021
Timeline:
Role:
Lead Researcher
Methods
Used:
> Observation of the process of conducting quality inspection.
> Immersion into the experience of learning the process of quality inspection.
> Interviews with various stakeholders to understand product usage and identify pain points.
> Interviews and surveys with around 200 beneficiaries of the service to understand the value offering and adoption of the service.
> Frameworks of Service Design Thinking to identify, prioritise, and design various touchpoints.
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