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My Internship at Surge Innovations
February - May 2019
Karishma Dotia

My Goals
#1
Learn 3D Modeling in Fusion 360
#2
Improve Graphic Designing Skills
#3
Learn about Materials and Manufacturing Processes
How I achieved them
Iterations after Iterations after Iterations after Iterations after...
Embracing Failure to Improve
Improving Speed
Final Project Research
Client: Fab Fit Fun
Target group: Millennials, women

User Persona
- Product should be elegant.
- Product would look high end. but be affordable.
- It should be sustainable.
- Design Language would be trendy and social media worthy.
- Client values emphasis on community- centric products.
Competitive Market Research



Study of a competitive product




Fab Fit Fun App User Interface and User Experience Research
Form Sketching and Ideations


Form Development


Mood Board

The Product









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