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Shila And Style Branding and Website
Summary
Shila And Style, was a new business in luxury range precious and semi-precious stone slabs. The client needed a branding system and website that would enable product enquiry for now and later be transformed into an e-commerce website. Using qualitative research and user testings we designed a website with user friendly interface and a luxury brand experience. Other deliverables included brand identity, logo, visiting cards, letterheads, and brochure.
Key aspects
Role
Branding
User Interface (UI)
User Experience (UX)
Product Enquiry Website
UI/UX Designer
UX Copywriter
Interaction Designer
Tools
Client
Figma
Illustrator
Wix
Shiva Kumar Kotha, Shila and Style Private Limited Exports
Collaborator
Sujit Joshi, co-designer and co-developer
Branding System
Mood Board
Logo Ideations
Final Logo
Brand Colors + Font
Primary Color
#2F2E45
Secondary Color
#D1AA66
Background
#FAFAFA
Accent color
#D1AA66
Alternate Accent color
#F7B7B0
Josefin Sans Regular (40px) - Highlight Text
Josefin Sans Medium (28px) - Heading
Josefin sans light (18px) - paragraphs and descriptions
Josefin sans light italic (18px)- special product description
Business Cards
Business Card Initial Concepts
Final Cards
Personal Cards
Display Cards
Letterheads
Website Design
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