Shila And Style Branding and Website

Summary

Shila And Style, is a startup in the business of luxury range precious and semi-precious stone slabs. The client needed a branding system and website that would enable product enquiry for now and later be transformed into an e-commerce website. Using qualitative research and user testings we designed a website with user friendly interface and a luxury brand experience. Other deliverables included brand identity, logo, visiting cards, letterheads, and brochure.

Key aspects

Role

Branding

User Interface (UI)

User Experience (UX)

Product Enquiry Website

UI/UX Designer

UX Copywriter

Interaction Designer

Tools

Figma

Illustrator

Wix + HTML CSS

Client

Collaborator

Shiva Kumar Kotha, Shila and Style Private Limited Exports

Sujit Joshi, co-designer and co-developer

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Website Case Study

Branding System

Mood Board

Logo Ideations

Moodboard.png

Final Logo

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Brand Colors + Font

Primary Color

#2F2E45

Secondary Color

#D1AA66

Background

#FAFAFA

Accent color

#D1AA66

Alternate Accent color

#F7B7B0
Josefin Sans Regular (40px) - Highlight Text
Josefin Sans Medium (28px) - Heading
Josefin sans light (18px) - paragraphs and descriptions
Josefin sans light italic (18px)- special product description

Business Cards

Business Card Initial Concepts

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Final Cards

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Personal Cards

Display Cards

Letterheads

Wooden Board
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Website Design