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To design and test behavioral interventions with pregnant and lactating women and health service providers to ensure increased adherence to Iron and Folic Acid (IFA) Supplements
Quick Overview | Behavioral Research and Design Project
Through a series of participatory workshops along with various stakeholders built an understanding of needs, motivations, and barriers in uptake and adherence to IFA pills and developed strategies for increased adherence using theories of emotional appraisal.
Organisation:
FinalMile Consulting (A Fractal Company)
Clients:
An NGO with grassroots presence; project funded by the Gates Foundation
Location:
Bihar, India
Timeline:
December 2023 - October 2024
Role:
Behavioral Researcher and Design Consultant
Methods
Used:
> Multiple Participatory workshops for needs assessment, ideation, prioritization, prototyping, user feedback and testing with new mothers, husbands, mother-in-laws, front-line workers, health care providers.
> Co-creation and co-design sessions within consortium as well as external experts in the field.
> Data synthesis, intervention design, and concept testing using various behavioral frameworks.
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